We are proudly headquartered in the United States and have been designing and shipping our gear from Miami, FL since we started in 2008. Like many small businesses in the US, Fitletic started in our home: our first warehouse and office in our bedroom, until we eventually upgraded to our garage (and then an actual real warehouse and offices!).
Before entering running stores or e-commerce, we’d take booths at marathon expos. At the time, we just had one product: the Mini Sport Belt. Meeting runners at the expos, it was amazing to see how many people had the exact same problem we did: they couldn’t find a comfortable way to run with their phone, keys and other essentials.
From a simple table set up, to displays that really showcased our growing product line
The reaction to our small (but mighty!) Mini Sport Belt was amazing, and soon we started getting suggestions from fellow runners for other products and features they needed. Over time, we expanded our line, developing best sellers like the Hydra 16 hydration belt and the Blitz sports and travel belt.
Our Hydra16 belt, then vs. now
Without you, we could not continue to innovate new products today. The US running community gave us the platform to learn, create and grow, eventually taking us overseas to South America, Europe, and throughout Asia. It continues to be our pleasure to develop solutions for anyone leading a fit, active lifestyle in the US and beyond.
Thank you for giving us the freedom to continue creating and innovating gear that allows anyone to be active, comfortably. We hope that this Independence Day, you celebrate the freedoms you have in life and the people that support them. Have a safe and fun holiday weekend, America!
It’s official – marathon season is officially here! From your local race in the city you live, to the World Major’s going on all around us, wherever you look there is marathon fever! 26.2 miles is no walk in the park though, and the right preparation could be the difference between having the race of your life to a very uncomfortable jog.
It’s that time of year again. The familiar scent of new binders and notebooks and sharpened pencils. The long lines at your local school and office supplies store. School buses creating traffic and little kids peering out of the small windows. Cartoon backpacks and cute lunch boxes. It’s that time of year where shopping has never been so much fun for parents and kids alike! Along with buying your young children cartoon backpacks, it’s also that time of year middle-schoolers and high-schoolers are purchasing brand new backpacks as well. Fitletic offers a super cool backpack engineered to perfection both aesthetically and in functionality. The Journey backpack is lightweight and rugged at the same time. Perfect for kids in high school, young adults in college or graduate school looking for a hot new item. It’s large enough to hold a laptop with pouches for their school ID, keys, phone and other essentials. It has high visibility reflectors for safety, contains two side pockets for water bottles and a helmet holster for bike riding to and from school or friends houses. Is your kid a star athlete? Then this is the best backpack out there for them! The Journey backpack includes a 2-liter reservoir and an ergonomic air-flow panel. It’s equipped to keep your child hydrated all season long, even during competitive soccer matches. We want our kids to feel like they can value and appreciate their belongings, so ensuring you pick the right essentials for them is important. Do you already know your son or daughter is going to be going on field trips and will need something light and compact to travel around with? Look no further, we’ve got you covered. Fitletic offers adjustable waist belts for kids and young adults that are made for these types of adventures. They come in a variety of youth-friendly colors that are bound to attract attention from all ages. Also, the colors are bright enough that it’s unimaginable your child would misplace or not be able to find it. Investing in a waist belt is also an investment in keeping your belongings secure and safe while moving around. Fitletic offers a Mini Sport Belt and Blitz, just two examples that are perfect for any kid or young adult on the go. If you’re a parent looking for some back-to-school items for your child as well as yourself, these waist belts are great options for you too. Running to pick up the kids at school and drive them to after-school activities? Try throwing on the Zipless belt and going hands-free for a change, it makes life that much easier. Don’t just shop for the upcoming fall season, shop smart for the entire school year. There’s nothing like high-quality accessories you know will last you well into the school year. It’s simply about picking and choosing what you like best. At Fitletic, we strive to reach children and adults alike and it’s reflected in the types of items we sell. Embrace this upcoming school year and the beautiful change of seasons by accessorizing in fashion and be on-trend. With belt bags/waist packs everywhere these days, you know you’ll be totally ready for any school-related scenario!
Running with your significant other can make your running trail more interesting and the roots of your relationship as strong as the ground beneath you. What holds couples back from running together? I often hear that running is thought of as a solo experience and always known as “me-time.” Can we change “me-time” to “us-time” without borrowing from the much-appreciated and valued alone-time experience? Runners often talk about the meditative aspect of the sport and how muting external noise helps to keep their heads clear. Whether it’s running in silence or to your favorite playlist, the sound is controlled. In order to combine the experience of moving meditation with the enhancement of your personal relationship, there should be a few things you and your partner are on the same page about. First, it’s quiet time for both of you. Perhaps if you can understand each other during the silence of your run, you can also understand each other during the sound of your conversations outside of running. What you strengthen in one space might lead to improvement in another, as long as you can agree beforehand that you’ll both take a similar approach and respect the boundary set. What comes easy in relationships tends not to last too long, and what lasts long may take some hard work and effort on both your parts. So instead of the sound of each other’s voices, you’ll embrace the other’s company in these ways: matching gear, healthy competition, simultaneously gaining endorphins, moving meditation, similar heart rates, and a chance to pick trails/runs you both like or have been wanting to do. Not only do you get the opportunity to work on self-love while you hit the pavement, you get to work on loving your favorite person even more than you already do. When the trail gets tough, you can empathize with your loved one beside you and how they may be struggling or conquering a new running goal. Being on the same wavelength as your partner may also elevate your mood…and matching gear might help. Leading busy lives can sometimes leave couples feeling distant from one another and this is the perfect opportunity to do something together while preparing together as well. All of our products at Fitletic are conveniently unisex, giving you and your partner the opportunity to pick matching items that will keep your mind focused on your experience as running partners instead of on your belongings. I suggest our Hydration Belts – the Hydra 12 or Hydra 16 belt for long-distance runners or the matching Surge running armbands if you two decide to listen to some beats while you run. If you prefer a running and travel waist belt, try out the Blitz, it even has an earbud port for easy access and listening purposes. If you’re looking for a way to bond with your mate this weekend, why not recommend going for a light jog — or if you’re both serious runners, a more endurance-focused run – together? Perhaps plan something for afterwards that you can both enjoy, like a nice home-cooked healthy meal, or a walk to a local juice bar to refresh and refuel. Whatever it is, try winding down together as well. I was once given some profound relationship advice that went something like, “Relationships have one law. Never make the one you love feel alone, especially when you’re there.” And that’s our case for running with your mate. Don’t forget to grab your favorite Fitletic accessories to gear up and go!
Ever wonder what goes into a leading sporting goods company photoshoot? Here’s a sneak peek into the preparation and performance of your most reliable fitness partner! Photoshoots and the magic that goes into planning them typically starts months and months before the day that athlete-models literally hit the ground running. For a brand marketing campaign – whether it’s a product shoot, a product environment shoot, a product usage shoot, or a lifestyle shoot – preparation is the most important part of the process. Coincidentally, preparation is also part of the name for our new campaign. Here’s an inside look at what kind of preparation went into our photoshoot at Fitletic for our “Prepare to Be Greater” campaign! INTENTION All of the creative team’s key players are involved in the preparation process to ensure everyone is on the same page and we are communicating a clear and coherent message. We don’t just take brand collateral materials and make up a brand message; it’s more than that. More than your logo, your social media, and your color palette, your brand is an experience. A great brand has a stamp and an even greater brand marks their ownership with this stamp by exercising full control of the way in which the brand is experienced by consumers. The idea is to take your audience on a journey where they have a purpose in the community without imposing an ideology on them. At Fitletic, we strive to be about a conversation, not a broadcast. VISION We brainstorm at the outset what our set of goals are and what we want to achieve with our brand photoshoot. Not only does this give us the framework we will use to accomplish a successful shoot, but it prioritizes what we want to communicate as part of our vision. During the brainstorming process and creation of the “mood board,” we decided to use the phrase “Anything but Ordinary” as a focal point in case we strayed from the desired end result. To eliminate distraction, we identified the exact shots we needed and created a “shot list.” The goal is to design an image unique to your brand so that just by looking at a photo, you know where it’s coming from. This requires an enormous amount of styling detail for a specific image, and the images as a group, to resonate and communicate the message you’re trying to send. The “mood board” is a visual reference used to define the creative direction for the “shot list.” Our vision was to communicate the message “Prepare to Be Greater” by showing extraordinary athlete-models on their grind and in the preparation zone. THE PHOTOSHOOT Now that we’ve established there should be an intentional experience partnered with visual consistency, we look at the actual day of the shoot. Because each photoshoot has its own strengths and weaknesses, let’s look directly at what went right that day to measure our success. I can’t say enough how pleased we were with the team we worked with on the photoshoot. Although we met with the photographer and models for interviews beforehand, you never know what the group vibe will be. I can say in earnest each member of the group was willing, patient, dedicated and totally on their game. How much more can you ask for from your team? I like to believe it was a mixture of luck and talented people. We did our best to pick the appropriate shots for each model beforehand as to not waste any time the day of. The photographer gave us great insight – he let us know that the fewer people involved and the more prepared we were the smoother the shoot would run. Not only was the photoshoot incredibly exciting and fun, being that our hard work finally came to fruition, we also got to know each other on a personal level and bonded over the experience. I learned who taught classes where, what kinds of food people enjoy cooking or eating, where each person was from, and by observation – what kinds of shots each model enjoyed taking. I even attended one of the model’s classes post-shoot! The photographer was focused and creative but also took direction exceptionally well. Good natured and vibrant, we all got along, to say the least. We use and look at photos taken on that day for months on end, deciding on things like edits, placement, banners, social media, etc. Looking back on memorable photographs is far more enjoyable and pleasant when connected to a great day spent with great people than if connected to a problematic shoot. My advice? Meet everyone before the day of, get a diverse crowd, and lead by example – do your best to bring good energy. Believe in and support the talent; after all, you handpicked them, and they chose to show up and work with your team! And have fun! If you can do one thing on the day of a brand photoshoot apart from preparation, it should be to have fun and share your sincere gratitude and happiness with others!
With Father’s Day coming up on Sunday, I’ve had time to reflect on all the amazing things my dad has taught me over the years. From the time my dad took my training wheels off my tricycle, to the time he taught me how to drive a mid-size SUV only a couple months ago (don’t judge me I’m from New York City!), all I can think is how blessed and grateful I am to have such loving and supportive parents. They have both instilled the confidence in me to do whatever task is at hand, and have prepared me to do great things in this world.
In essence, my dad helped set me up for success by giving me the proper preparation, practice and resources necessary to be the best possible version of myself. If I had to choose the two settings in which my relationship with my father blossomed, it would be in the kitchen and on the soccer field. My dad went to cooking school and he also played sports growing up, he was even the catcher for Miami University’s baseball team! So, he had a lot to teach my brother, Daniel, and I.
My father taught me early on – whether in the kitchen or on the soccer field – how important it is to practice, practice, practice…and to practice properly. He strongly believes in using products with high quality and value, especially while practicing and preparing for something important to you. So, I learned how to tell the difference between something gimmicky and something worth purchasing. This important lesson has followed me throughout my life, and is even part of the reason why I am such a passionate supporter of Fitletic. Fitletic products are made to last, they’re durable, well thought out, and engineered to perfection. Exactly the type of products my father would have taught me to appreciate growing up, especially for all my future morning runs and hikes with friends.
See, the importance of something that’s well made goes beyond just the aesthetics – it allows you to take on your activity with tools that’ll only help you reach your goals – not take away from them. It’s those innovations that make all the difference, like the time my dad lent me his favorite compression socks when I started getting shin splints from running. The lesson is in the details, and the details are what my dad pays attention to more than the average person.
That’s why this Father’s day, I’m excited to gift my dad his very own Fitletic waist belt paired with our new and improved armband. I already have a feeling he’ll enjoy and notice the user-friendly touch screen and the quality material it’s made with to wick moisture and sweat. As for the waist belt, it won’t be a new accessory for him – he’s been wearing one since I was a kid. But he’s in for a treat, because I know firsthand Fitletic has the best one on the market.
The gift is about letting him know I listened all those times he urged me to pick quality over cutting corners. It’s about showing him that his hard work as a parent has changed my life, who I am, and the kinds of decisions I make on a daily basis; whether it’s being detail-oriented, practicing and preparing properly, or valuing the things I’m lucky to have.
Like everything else he does, he has given parenting his best effort and I can say in earnest, he was always great and every day becomes greater. Dad, thank you for everything you do for me, I wouldn’t be me without you. Show your dad (or guardian/parental figure) you care this Father’s day by pairing two Fitletic products together and give the gift of top-notch quality because your dad and my dad deserve products that match their lessons and lifestyles!
“Prepare to Be Greater!” I was half-joking with one of my colleagues when the phrase came tumbling out of my mouth. We immediately gravitated toward the concept of being great, but wanting to reach that next level of greatness you only experience once you choose to prepare for the future.
Preparing for the future may sound daunting, but when you really break it down…it’s not. Think of it more as setting yourself up for success and growth. It can be as small as meal preparation every Sunday for the upcoming week, or it can be as grand as years of training to finally run a full marathon or tackle a hiking trail you’ve been wanting to conquer. Every moment we remain focused and dedicated, we become greater than we already are!
We decided that “prepare to be greater” connects with the values and things that matter most to us. My colleague was keen to add that to be greater than one already is takes a lot of hard work, practice and preparation. It’s about staying determined, disciplined and not giving up. Whether it’s keeping a laundry list of errands handy by using the Bolt Fit Running Belt, or being sure you drink enough water to hydrate for nightly Yoga classes; preparation is what turns great, into greater.
Creating a campaign concept with integrity is far more than a clever tagline; during an uphill battle we speak to ourselves with determination and grit. What we tell ourselves often has to do with progression and using the resources we have to do so. If you can feel organically connected to the smart, dynamically engineered accessories and performance gear made by Fitletic that you’re wearing, odds are you’ll also feel prepared to embrace fears limitlessly and not sweat the small stuff. Fitletic is your most reliable fitness partner in eliminating distractions. How you accessorize yourself in your activity shows the world how much you care and if you have prepared properly; why not devote a little bit more time to getting it right?
Fitletic embraces this idea as we develop products helping you prepare for your workouts. If you’re going for a run or simply to run errands a lightweight Fitletic belt allows for access and a hands-free lifestyle. With your smartphone screen accessible you can add motivation on a run with your favorite playlist. The cleverly designed pockets on our waist packs are uniquely customized so you don’t break or misplace your smartphone, ID, keys, and they’re all within a moment’s reach. Going for a trek or blazing a new trail? Fitletic’s Hydration Belt is the elegant solution to your thirst-quenching dilemma.
Once we’ve prepared –in the literal sense—focusing on getting better at whatever we’re working on won’t have distractions. We are personally inspired by the concept that every moment we don’t give up, we’re improving ourselves. Preparing to be greater is an inside job each and every one of us can decide to make, we’re here to partner with you on your journey towards being greater!
Does your Mom like to work out at the gym, take long runs on the local trail, or just go for the occasional walk in the neighborhood? Moms do a lot for us every day: they are constantly balancing supporting and cheering on their children with running errands and working a full-time job. We can take the time to give back to our moms that sacrifice so much for us this Mother’s Day! Show Mom you value the time and effort she puts into her healthy lifestyle and workouts with a gift from Fitletic! At Fitletic, we’ve just released some new products that are designed for the intense runner, the errand runner, the frequent flyer, and every mom in between. Fitletic has a gift for every mom!
Here are some of the newest products Fitletic has to offer for Mother’s Day:
This belt comes with two easy-to access pockets for all of Mom’s daily essentials, whether she’s going to the park or the grocery store. The pockets fit most large cell phones, and the belt comes in two sizes. If you like this design, but are looking for something smaller, check out our runners pouch, which still provides great storage, but in a much more compact fashion.
Looking for a gift for an athlete who carries a lot with them during their workout? With two pockets for extra storage, the Bolt is the perfect solution. It has plenty of space for all the needs for longer workouts, or for runners who like to separate their day-to-day items from their running essentials.
Is your mom always on the run, and the only time she has to actually run is before the sun has risen or after it has set? The Blitz would make a great gift for her, especially because of its reflective straps. Keep your mom safe during her run! Plus, the Blitz Running Belt is equipped with an earphone port, which means she can listen to her workout playlist as she runs while her phone is stored securely in the pouch!
Frustrated of running while trying to open a zipper to get access to your gel packs or cell phones? Our new Zipless Running Belt solves that problem. While giving your mom the same security as any of our zippered fit belts, the Zipless Running belt has a secure compartment that is easy to open, and there is no need to fiddle with any zippers during her workout! These are just our newest items, but we have water running belts for long distance runners, cell phone holders for running for moms who are always connected, and many more styles of running waist pouches. And remember- Fitletic’s running belts can serve multiple purposes; your mom doesn’t have to be a jogger or marathon runner to put our fit belts to good use! If you’re looking for a great utilitarian gift for your mom or other important woman in your life, make sure to treat her well this Sunday! Happy Mother’s Day from Fitletic! Continue Reading:What To Buy for Back To School